Some feel comfortable sharing their innermost thoughts and happenings on the web, and even build a personal brand that relies on such honesty.
Others feel that they might be compromising their careers, or not making the most of their chance to be truly honest if they don't use a pseudonym.
On Tuesday Liberty London Girl, the (previously) anonymous British fashion editor musing on her life in New York, revealed her identity in British Grazia.
Liberty London Girl, otherwise known as Sasha Wilkins, is a successful fashion editor, journalist, stylist and broadcaster. She felt that the time had finally arrived to come clean about her identity and wanted to do so before someone beat her to it. Also, from a career point of view, the positive consequences of revealing herself as the author of a multi-award winning fashion blog will likely outweigh the negatives.
I adore Sasha's blog, and unlike some, don't feel that knowing her identity will diminish the enjoyment I receive when reading about her escapades.
Sasha Wilkins, courtesy of Sasha's personal website
Sure, it changes it a bit - my imaginary LLG had a broader expression; more of a button nose. But I think most of us read others' blogs to get an insight into lives that are different to ours, likely because we believe them to be more interesting, more adventurous, more glamourous, than our own.
Perhaps reading escapades by an anonymous personage gives us a frisson of excitement: "Who is she?", we ask ourselves. "What does she look like? Is she hiding a hideous deformity behind the blue Powerpoint square she's photoshopped in to disguise her face?"
I write anonymously. Poppy is a nickname I had as a child. As a naturally cautious person I feel uncomfortable with the idea someone could google me and discover my writing, photos and personal life laid bare. Most anony-bloggers who become wildly famous are either forced to reveal their own identities, or risk having others do it for them. Chances are that most of us won't have a blog ranking in the top 1% of all websites. Remaining anonymous allows me to dip my toe in to see how I enjoy the adventure, without the risk of littering cyberspace with my personal memorabilia.
Originally I had anticipated writing more about my new job away from the corporate world. I wanted to write about the new products I'm discovering, and what I'm learning about the cosmetics industry. But I'm still feeling my way cautiously. The company I work for sells its products exclusively. Writing about my new, incredible blush, or the incredibly softening shampoo I now use will somewhat give away my employer.
I'm also in the privileged position of working closely with senior executives and helping think through new business opportunities. Highly confidential stuff. And I adore my new job: I am a valued member of the team and I am going to have a longer-lasting impact than I ever did at The Firm.
If you are a blogger, do you write under a pseudonym? Or, if using your real name, do you ever feel required to censor your writing?
Bear with me as I feel my way: it is a journey, however cliched, and I hope you enjoy the ride.