The US is much more progressive than Australia when it comes to integrating social media into the workplace. Or at least, the places I have been interviewing and the company I will be working are certainly much more savvy about the benefits of having a socially connected employee base and a company brand with a strong social media presence.
This could be the progressive mindset of the US, but perhaps it's more to do with the start-up community of Silicon Alley I'm joining. Employees are encouraged to have a voice online and become advocates for their company, and the Big Brother mentality of monitoring employee behaviour via their social networks seems outdated and embarrassing. Perhaps there is a greater atmosphere of trust - companies have realised that the world doesn't cave in once you give your employees a voice, as long as they are treated respectfully.
Furthermore, everyone I meet just seems to "get" Twitter and the benefits of social media - I no longer have to explain and justify their value in the way I often do at home. Everyone in the US is online, whether they are the CEO of a company or a hipster weaving friendship bracelets. (FYI, my favourite explanation to a Twitter illiterate is that it's like a radio station: you can tune it to whatever channel you wish, whether you want to listen to ABC 774 or Mix 94.5. It can simultaneously be a source of news and a source of entertainment. It curates the web exactly as you wish. Connecting with people and sharing your own newsworthy links or updates is optional, and certainly doesn't have to be like the
dumb updates you often see associated with celebrity twitter feeds, which get a disproportionate amount of press and perpetuate the general public's misunderstanding of the medium.)
As a result, I'm going to be changing my Twitter handle to something that is closer to my Real Life name. Until now I've kept my online presence separate from my professional identity, but the two are starting to move closer together.
In many ways I'm relieved - I'm tired of talking enthusiastically about social media but not sharing my Twitter name is because it so clearly links back to my personal blog. Why the anonymity, you ask? The professional path I'm on doesn't really need me to supplement my career achievements with a blog. And, selfishly, I want to be able to write about stuff that won't appear in a Google search of my name.
But what to do about Poppy Gets a Life? I love my little blog, which gives me great enjoyment and a creative outlet. And you know what - I'm just going to keep going with it, but I won't link to it from my Twitter account. This whole online identity thing is fluid, and will no doubt evolve further as I work through the complexities.